Velo Consulting provides consultancy services for facilities manager covering cleaning, catering, security, health and safety (industry specific) reception etc. Their customers companies are landlords, engineering companies and hard FM experts. They carry out mechanical and electrical engineering works, procedure departments looking to tender or benchmark current suppliers and cleaning companies looking to improve performance.
Velo means [...]

Fountain Water specialise in the sustainable design, engineering, construction and management of water and wastewater systems and infrastructure in Africa. Their target audience are the government, private clients and businesses. Fountain Water have an image within their industry that portrays them as sustainable, reliable and robust designers of water and wastewater systems and infrastructure for [...]

a blog post about how designs of logos can be maniuplate by seasons and how colours, moods and designs can be influenced by the time of year that the logo designer designed the concept

We all know how important branding is – Heineken have just proved how important by changing the majority of their packaging in order to create a better, more universally recognised brand. At the moment, if you take a close look at the branding on Heineken, you would notice that the bottles and cans don’t have [...]

A couple of days ago the Logotastic team discussed the Starbucks re brand and semi came to the conclusion that the disposal of the word coffee was acceptable but removing the word ‘Starbucks’ from the logo was rather stupid. We’ve since discussed it further, read some articles on the web and are willing to look [...]

Here we go again…logo re design for Starbucks
Starbucks have revealed their new look logo that now only the features the famous brands image that is white and green with a twin tailed siren. We no longer see the words Starbucks and coffee – good move/bad move? Starbucks have reportedly told the media that the reasoning [...]

This company was of great interest to us in the Logotastic design studio - The primary focus of Etape Reine Cycling is to provide guided cycling tour packages to the UK (primarily London) club cyclists/triathletes/cyclosportive enthusiasts from a fixed base in Sommieres in the Gard region of France, exploiting the proximity of Tour de France [...]

DDL Commodities are returning customers to Logotastic, which we always love! They trade in commodities like sugar, iron, cacao etc. Their target customers are big consumer companies like Nestle and other chocolate companies. Their image needed to be conservative but inovative with the impression of being global. The values they wanted attributed to their brand [...]

Winds of Change are a rather unique company based in Scotland that gained the attention of us here at Logotastic. Winds of Change Equine Assisted Solutions has been around for ten years but has been recently revitalised by its owner David Tidmarsh and was therefore due a brand makeover. The business attracts clients who are [...]

SCM are a Construction company offering anything from new build to small maintenance works in private and commerical sector. Their target audience is very widespread so there were not many limitations for their corporate identity in that respect. The image that needed to be created by our designers was that of quailty, modern, exclusivity and [...]