Chubby Changs
Chubby Changs is a new restaurant venture starting out in the up town trendy location of Islington. The owners
had a very clear idea that they wanted an illustrative corporate identity - fun, friendly yet got the message across. There were a number of illustrative variations of the theme - but everyone was delighted with the final ‘Chubby’ - the icon is used across all branding - menus, t-shirts and point of sale. And we’re adding a bit of colour now to his scarf, noodles and wok! And it works so well…
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Posted: October 12th, 2009 under Graphic design.
Tags: case study logo design
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