So it seems that Google have outdone themselves today with a fantastic logo to celebrate the 122nd birthday to Charlie Chaplin. The search engine has featured a very brilliant silent movie that is embedded into their logo in honour of the legendary Charlie Chaplin.

Google’s branding efforts never cease to amaze us here at Logotastic - they are constantly coming up with innovative and creative ways to adapt their classic logo in celebration of specific holidays/birthdays/lives. This Charlie Chaplin image is fantastic demonstration of how creativity in branding can be so impressive. Google have been very clever with their new branding angle, they are able to hang on to their classic  and professional corporate identity, but give their branding flavour and interest by sparking it up every now and then in honour of celebrations.

The video that they have created as their logo today is not only a great way for them to showcase their branding but YouTube’s as well. You see the Google logo repeated a number of times throughout the video while the YouTube logo remains respectfully at the bottom of the screen. We think it demonstrates a very classy and A list collaboration of branding - demonstared very nicely by one simple thing….A Logo.

Sir Charles Spencer ‘Charlie’ Chaplin (16th April 1889- December 1977)

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