Logotastic

It’s one of those things as a graphic designer that makes my blood boil. Why do people insist that a makeshift, do it yourself, photoshop pixel based image is an acceptable way of showcasing your business!! If you do it yourself….the fact is it will look rubbish. The basics tell us that an image created in photoshop is raster based. Raster graphics are resolution dependant, meaning that they cannot be scaled up without a very obvious loss in quality. Images look like this when they are scaled up -

However if one does as they should do and go to a graphic designer then they will be presented with beautiful vector based graphics. Vector graphics are made up of lines and curves defined by mathematical objects called vectors. A vector graphic is resolution- independent which means that it can be scaled to any size. Brilliant!! Just what you need in a logo.Vector graphics are the best and ONLY choice when it comes to designing graphics that must retain crisp lines when scaled to various sizes – eg…LOGOS!!!

Just remember…a graphic designer for the day keeps the bad logos at bay.