Logotastic

Keaima.com is a people rating website that allows Chinese young people to create a publicly rateable visual profile of themselves. Each visual profile is an “instant visual snapshot” of that person’s life. Their slogan is ‘Your life in a snapshot’. Their target audience are Chinese young people with a primary audience of students (16 to 27), and a secondary audience of young unmarried adults (22-30). They wanted their brand identity to have a big sense of fun and creativity that had a sociable and entertaining image. Their logo needed to be visual and bright with eye catching colours and appeal to younger people. The Logotastic design team had a clear idea of the image that Keaima were looking for and worked hard to achieve the desired results. Keaima were absolutely delighted with the outcome.