Logotastic

Oil-Power Ltd is a business providing a start-up model for people wishing to establish a fluid power company. Oil-Power Ltd provide all the necessary software and documentation to run a successful Hydraulics business together with central purchasing.They have a B2B customer database which targets entrepreneurs who wish to establish a Fluid Power franchise and capitalise on Oil-Powers experience and industry contacts. Their new corporate image needed to be totally customer focussed with a friendly, simple and genuine feel. Although it was also very important for the image to project the idea that Oil-Power Limited are experts in their field. The design team worked through a number of logos before finding one that had exactly the right balance for them and Oil-Power Ltd were very pleased with the end results. At a later date, Oil Power Ltd came back to us and decided that they wanted to have a serious of educational comics designed. They wanted to use the comics as a follow up to the logo in order to get across a variety of messages. The character is called Dr Flo and the Logotastic team designed him in a number of poses that included - a business pose, a hands on pose and a genius pose. You can see a few examples Dr Flo below -