Logotastic

The Tin Robot Shop is a website that sells reproductions of old-time tin toy robots from the 1930’s 1940’s and 1950’s. Their target audience are males aged 20-65 that collect toy robots and are fans of things from outerspace like spaceships too. Their brand identity needed to focus on toy robots with a good sense of fun and retro-nostalgia, meaning that their new logo needed to be masculine, brightly coloured and playful. The Logotastic design team worked thorough a number of logos before finding the logo that was perfectly in tune with the image they hoped to create for their new corporate identity. The Tin Robot Shop were delighted with the result.