Logotastic

This branding exercise was quite different from one of our online Logotastic briefs.  Instead - this was a full branding exercise.  A new private members club, based in the elite area of South Molton Street, London. Founding members included some of London’s top socialites and ‘club visiting’ aristocracy.

The branding started whilst the building was being renovated.  Working from the architects drafts, we new it was to feature a cocktail lounge, a restaurant, two private rooms and an exclusive night club – all under one roof.

The brand values were to be very ‘high fashion’ and elite.  Elaborate, sleek, curvy, bespoke - ‘Regal and Riyadh’.

Furnishings were to be hand made and upholstered with faux snake, stingray and ostrich skin while embossed copper tables and rose tinted glass peepholes would ad further distinct detail.

Given the depth of what we needed to communicate via the brand - there was a significant amount of development time.  A brand that would work in the way any brand should - but also could carry and enthuse the significant amount of opulence required.

The Management team at Molton House worked closely with the creative team at Carvill Creative - and the end result did not disappoint.

Artistic, elegant, opulent - portraying all the right brand values.

For more information about Branding then visit Carvill Creative or call the team on 01628 782558.