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Tag: brand

Creating an identity

Who are you?
First of all you need to know yourself. Today’s marketplace is so congested, a clear idea of your business identity will give you a head start. Ask yourself lots of questions. What image do you want to project? Are you caring, dynamic, inexpensive? What can your customers expect from your products and services, [...]

What colours say about you…

Colour is a powerful force; it grabs you at a deep psychological level and helps you remember. The world’s most successful brands have made good use of this fact. We know that Coke is red, British Airways is red, white and blue, UPS is brown and Apple Macs come in all the colours of the [...]