Logotastic

The BBC wrote an article a couple of weeks ago that really caught our eye at Logotastic. It gave the opinions of two people who summed up why our choice of typeface can be so important when writing or publishing information. To some, it may seem ridiculous to put so much emphasis on something so [...]

While most of us wait in eager anticipation for Saturdays dawn to break, and for our team to take to the pitch against the USA at 7.30pm, marketing chiefs all over the world are tirelessly using the mass exposure of the World Cup to market their brands until the cows come home. With this mass [...]

In an overcrowded market place - finding a point of differentiation or an ‘usp’ (unique selling proposition) becomes a distant desire.
Unless you are offering something extremely unique - then you generally have a number of competitors who are offering the market similar products or services. 
Given my experience with the accountancy profession, as an example, take [...]