Blog about the branding efforts from global design branding consultancy Elmwood and their launch of the Andrex brand and the Ann summers brand with updated logo designs and packaging.

This company was of great interest to us in the Logotastic design studio - The primary focus of Etape Reine Cycling is to provide guided cycling tour packages to the UK (primarily London) club cyclists/triathletes/cyclosportive enthusiasts from a fixed base in Sommieres in the Gard region of France, exploiting the proximity of Tour de France [...]

DDL Commodities are returning customers to Logotastic, which we always love! They trade in commodities like sugar, iron, cacao etc. Their target customers are big consumer companies like Nestle and other chocolate companies. Their image needed to be conservative but inovative with the impression of being global. The values they wanted attributed to their brand [...]

Winds of Change are a rather unique company based in Scotland that gained the attention of us here at Logotastic. Winds of Change Equine Assisted Solutions has been around for ten years but has been recently revitalised by its owner David Tidmarsh and was therefore due a brand makeover. The business attracts clients who are [...]

SCM are a Construction company offering anything from new build to small maintenance works in private and commerical sector. Their target audience is very widespread so there were not many limitations for their corporate identity in that respect. The image that needed to be created by our designers was that of quailty, modern, exclusivity and [...]

The design team at Logotastic were very much left up to their own devices when it came to designing the brand identity for Oil Services International Ltd. The only real instruction they needed to follow was that an oil rig needed to be included in the image, behind the companies initials. This is always refreshing [...]

We’ve made it pretty clear, here at Logotastic, how important we believe your logo is when it comes to branding your company. Perhaps the creative design team at Gap have been missing out on our blogging. If they hadn’t been then the following may never have happened!

When looking at these two images side by [...]

Readers of the Age may have seen the new PricewaterhouseCoopers re branding attempts from Wolff Olins. The full name has been swapped for a new style that will see them as PwC. Everybody knows them as PwC already and it does save wasting a whole line in an article on just one 22-character word
The firm [...]

Phillips Energy Consultants offer their clients assistance with financing (debt and equity) M&A ( asset and company valuations) and corporate financial support, such as would be expected from a CFO. Their target audience are Oil and Gas and energy companies. The image that they hope their new corporate identity will convey is that they are [...]

Surefit Interiors are involved in contract work, dry lining and partitions and also joinery and plastering. Their target audience are commercial, industrial, retail, schools, hotels, housing. The image that they hope to portray through their logo is that they are a highly skilled team that works safely. They have been in the trade over 25 [...]