Logotastic

The BBC wrote an article a couple of weeks ago that really caught our eye at Logotastic. It gave the opinions of two people who summed up why our choice of typeface can be so important when writing or publishing information. To some, it may seem ridiculous to put so much emphasis on something so [...]

There are a number of online logo design sites around.  Believe me, I did my research when we decided to start Logotastic - and there are plenty of ways to get a logo.  However, do keep in mind that your logo is the graphic for your corporate identity, your brand.  A brand strategy communicates your [...]

Who are you?
First of all you need to know yourself. Today’s marketplace is so congested, a clear idea of your business identity will give you a head start. Ask yourself lots of questions. What image do you want to project? Are you caring, dynamic, inexpensive? What can your customers expect from your products and services, [...]

Colour is a powerful force; it grabs you at a deep psychological level and helps you remember. The world’s most successful brands have made good use of this fact. We know that Coke is red, British Airways is red, white and blue, UPS is brown and Apple Macs come in all the colours of the [...]

In an overcrowded market place - finding a point of differentiation or an ‘usp’ (unique selling proposition) becomes a distant desire.
Unless you are offering something extremely unique - then you generally have a number of competitors who are offering the market similar products or services. 
Given my experience with the accountancy profession, as an example, take [...]