When looking at some of the most successful and memorable logo designs, such as the McDonalds ‘M’, the Nike tick and the ever so simple Apple marque of Apple Macintosh, designing strong brand logos and identities for products and business’s may look like a piece of cake.

It is important that these brand images are instantly recognisable and therefore need to be somewhat simple in appearance. A consumer will usually only take a fleeting look at a brand image and therefore its simplicity is vital in ensuring that consumers remember and relate the image to the product or business in question. However we must not confuse a logo that looks simple, as meaning that it’s easy to design. No matter how simple a professionally designed logo may look, it has undoubtedly taken a considerable amount of time and effort to reach the finished result.

The role of a designer is an often misunderstood one – Paula Scher commented in her article ‘what they don’t teach you in design school’ –

‘Getting a large, diverse group of people to agree on a single new methodology for all of their corporate communications means the designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali’.

And here at Logotastic we couldn’t agree more.

Good logo design comes from being curious and pushing past the cliché boundaries. It seems that more and more people believe that if they have the tools then they can be a designer, regardless of their ability, experience or talent – classic case of all the gear and no idea!

Their talent consists of nothing more than closely replicating trends and ideas they have already seen and it has to be said that a lot of people underestimate just how much passion and perseverance is required in order to produce a strong brand identity.

Design should not be mistaken for 21^st century digital age DIY. A brand identity created in Photoshop is not an example of good logo design, any pixel based application ensures that an image cannot be scaled up or down and this renders a design fairly useless for any business or product. There are good logo designers out there and not so good ones but we must be careful not to label both groups with having an easy job! A good designer deserves far more credit than that.

The Logotastic website is part of Carvill Creative - a graphic design and marketing services agency based in Maidenhead, Berkshire.  The Logotastic Logo Design service provides professional logo design packages at affordable rates.  Making great logo design accessible for businesses of all shapes and sizes.